King Arthur Baking & PaymentPutty: A Recipe for Frictionless Checkout
Implementing PaymentPuttyTM for a More Flexible Checkout
For a beloved brand like King Arthur Baking Company, customer experience is essential. While their BigCommerce store served bakers well, the post-purchase journey presented challenges. Simple customer requests, like adding a forgotten item to a recent order, required time-consuming manual workarounds. This process caused frustration for customers and created inefficiencies for the support team, undermining the seamless experience King Arthur Baking aims to provide.
King Arthur Baking turned to PaymentPutty by MoJo Active to implement a suite of powerful enhancements directly into their BigCommerce checkout. The solution targeted the specific sources of friction with precision.
Seamless Gift Card Integration:
PaymentPutty activated a direct integration with the GiveX gift card system. Customers can check gift card balances on-site and apply them instantly at checkout, eliminating a major barrier to purchase.
Flexible Payment Integration:
By integrating Braintree and its card-vaulting capabilities, PaymentPutty empowered King Arthur Baking’s customer service team to modify existing orders securely. This eliminated the need for customers to cancel and reorder, turning a previous point of frustration into a positive service interaction.
Dynamic Checkout Messaging:
The PaymentPutty platform gives the King Arthur Baking team direct control over checkout messaging. They can update shipping notices and payment terms on the fly, ensuring customers always receive clear and timely information without developer intervention.
ReliableReal-time APIs ensure a seamless experience for your customers.
FlexibleOur customizable checkout process molds to your business needs.
SecureEncrypted communication between all systems keeps your information safe.
A Five-Star Experience from Cart to Kitchen
The impact of PaymentPutty’s checkout enhancements extends beyond customer convenience. King Arthur Baking’s support team is now free to focus on what they do best: delighting customers. By replacing frustrating workarounds with seamless solutions, they build genuine loyalty with every interaction. When support is that easy and intuitive, customer confidence soars.
Flexible Pricing Options
PaymentPutty pricing depends on the unique needs of your BigCommerce storefront.